The course provides in-depth knowledge on advertising, consumer behaviour, brand management, marketing research, budgeting and recent trends in the field. It is inter-disciplinary because it combines information on business and psychology such as promotional strategies, sales and distribution management with insights on consumers regarding their values, attitudes, motivation, personalities and decision making.
(HOD) Department of Management Studies
Assistant Professor Department of Management Studies
Assistant Professor Department of Management Studies
Assistant Professor Department of Management Studies
Assistant Professor Department of Management Studies
Student Reviews
Greg Christman
Excellent course!
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Lora Ekram
Excellent course!
Rimply dummy text of the printinwhen an unknown printer took eype and scramb relofeletog and typesetting industry. Lorem
Mike Jones
Excellent course!
Rimply dummy text of the printinwhen an unknown printer took eype and scramb relofeletog and typesetting industry. Lorem
Greg Christman
Excellent course!
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